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Pinterest strategy
Pinterest strategy











pinterest strategy

Just because an image is “fresh” doesn’t guarantee success. How you approach this focus on fresh Pins depends on how much you rely on Pinterest traffic and how much time you can devote to making Pins for Pinterest. However, my personal experience has been that updating and republishing a blog post and reusing the old image will see some success. Fresh is all about a new and different image.Īn already-used image with a different title or description is also NOT “fresh.” Note: Years ago, repeated Pins were considered “fresh” if they weren’t repinned on the Pinterest platform, which meant they’d get a new Pinterest URL. You may also see success from an already-used image to a different board, a week or longer after the previous board, but this is NOT “fresh.” A new and different image for an older, previously published page.A new and different image for a recently published web page.A brand-new image to a just-published web page (including blog posts and product pages).These are fresh Pins, in my own suspected order of Pinterest’s preference, based on personal experience of results: What do we mean by “new Pins” or “fresh Pins”?įresh Pins ​are defined by Pinterest as images or videos that they haven’t seen before. The emphasis on fresh content has grown through the past few years, and is firmly established now. CLICK to get your FREE Pinterest Basics e-course!.Start with my Pinterest Basics FREE e-course for beginners! NOTE: If you’re barely a beginner, you may find most of this over your head.

pinterest strategy

Of course you’ll start with a great image, and then you’ll add a title and description that invite engagement and add value.įinally, you’ll reward the Pinner who clicks on your Pin with a great experience when they reach your website.Īll these are important to your Pinterest success. While much of what we’ll cover here has to do with fresh Pins, to find true Pinterest success, we need to think beyond the image and consider the entire Pinner experience – start to finish.

pinterest strategy

Outdated practices could get you in trouble, so listen up. You’ll reap long-term rewards if you jump on board sooner! This is about a long-term trend and not overnight success. Now Pinterest has confirmed them and is advising us to get on board. Many of these practices are things we’ve heard or suspected for awhile. The info below is updated and current as of January 2023.ĭisclosure: This post contains affiliate links, which means I will make a commission at no extra cost to you, if you make a purchase after clicking my link. Or maybe you’ve just started with Pinterest marketing, and want to make sure you’re doing things right.įantastic! Here’s the latest, direct from Pinterest themselves, on what you should do now – and going forward – to succeed on Pinterest. Confused on the Pinterest best practices for 2023?Īre your old Pinterest strategies no longer effective?













Pinterest strategy